It's tempting to kill a project instantly when we have a negative personal opinion about it. But do you know everything? Sometimes it makes a lot of sense to go through all the details and really see deep what is…
What is creativity without data?
It's art. Simple as that. When you think about it in a context of your hobby, passion or free time that's amazing. Art is beautiful and is a vital part of our lives. If you talk about creativity in a…
Emotional attachment leads to disappointment
The more we attach ourselves emotionally to the outcome of whatever we are doing the more we will suffer in case of a bad outcome. Let's be focused but without having our emotions playing the main role. There is a…
There is no luck on your way to success.
“Luck is like a bus. If you miss one, there’s always the next one. But if you’re not prepared, you won’t be able to jump on” Qi Lu Success is reaching whatever goal you set for yourself. You want to…
Over briefing
When you hire and expert, contractor or outsource a project to a specialist don’t over brief them. Tendency is to give as much information as we can. In the end it has the opposite the effect. The amount of information…
Empathy
Empathy is not necessarily only about thinking positively about someone. It's also not about trying to imagine how they feel in a given situation. Empathy is about putting yourself in the shoes of the other person. How did they get…
Don’t rush, you will lose to much.
A lot of decisions in companies or in our private lives are rushed. This short piece is not about why it is so; it’s rather about the consequences of rushing through decisions and projects. When something is done in a…
Feedback
There are two kinds of feedback. Positive and negative. Both equally important. Both equally worthless. Why? Because they act as an indication and only that. No one or very limited number of people from your inner circle can really, truly…
Being present
It’s an interesting state when you are being present. You know that feeling when you are driving but you think about something completely different? How about cooking but thinking about a conversation that happened earlier that day? Reading a book…
Idea
Idea comes first. It's the most important part of any great campaign, execution or business. The fact that a lot of campaigns are starting with the medium is deeply worrying. Business can't start on the foundation of a platform or…