It's art. Simple as that. When you think about it in a context of your hobby, passion or free time that's amazing. Art is beautiful and is a vital part of our lives. If you talk about creativity in a…
Over briefing
When you hire and expert, contractor or outsource a project to a specialist don’t over brief them. Tendency is to give as much information as we can. In the end it has the opposite the effect. The amount of information…
Idea
Idea comes first. It's the most important part of any great campaign, execution or business. The fact that a lot of campaigns are starting with the medium is deeply worrying. Business can't start on the foundation of a platform or…