When you hire and expert, contractor or outsource a project to a specialist don’t over brief them. Tendency is to give as much information as we can. In the end it has the opposite the effect. The amount of information…
Don’t rush, you will lose to much.
A lot of decisions in companies or in our private lives are rushed. This short piece is not about why it is so; it’s rather about the consequences of rushing through decisions and projects. When something is done in a…
Idea
Idea comes first. It's the most important part of any great campaign, execution or business. The fact that a lot of campaigns are starting with the medium is deeply worrying. Business can't start on the foundation of a platform or…