It's art. Simple as that. When you think about it in a context of your hobby, passion or free time that's amazing. Art is beautiful and is a vital part of our lives. If you talk about creativity in a…
Over briefing
When you hire and expert, contractor or outsource a project to a specialist don’t over brief them. Tendency is to give as much information as we can. In the end it has the opposite the effect. The amount of information…
Don’t rush, you will lose to much.
A lot of decisions in companies or in our private lives are rushed. This short piece is not about why it is so; it’s rather about the consequences of rushing through decisions and projects. When something is done in a…
Being present
It’s an interesting state when you are being present. You know that feeling when you are driving but you think about something completely different? How about cooking but thinking about a conversation that happened earlier that day? Reading a book…
Idea
Idea comes first. It's the most important part of any great campaign, execution or business. The fact that a lot of campaigns are starting with the medium is deeply worrying. Business can't start on the foundation of a platform or…
A word about to-do lists.
So, let's all agree that your list has positions like: mom, car, bank, John summary, budget. What does it mean? Are those words clear enough that you know exactly what you need to do? Do you know what physically you…
It depends.
I think depends will be my favourite word for 2019. I'm fighting the certainty that surrounds me. People are acting like they know everything all the time. Decisions are made quickly without hesitation. We need to questions things, to have…
Don’t do what everyone else or you will end up like everyone else.
If you want to achieve something special, you have to be unique. You don't have to repeat the activities like everyone else. Don't be scared to be unique.
The art of being busy
You hear it everywhere. Everyone is busy here, busy there. No time for anything else. It is very easy to fall into the trap that a lot of tasks, meetings and emails are equal to progress.Rethink the next meeting you…