Are you helping to help others, or to help yourself and your company?

In times like this I wonder why do we have to create a lead generation tool even from a simple donation? Does it really matter if you get 1000 likes? Do you really need the public to hit a certain goal in order to support a cause? Do you really need it in order to help an institution or an individual in need? Why do we overvalue the publicity of a CSR stunt over human needs in the times of a crisis? I understand, stakeholders. I truly believe that every company can do something good without expecting anything in return. If you have the power to make it happen. Do it. Now, it is needed more than ever.

Do me a favor in the next few days. Go out there and help someone. Do it as you or as a brand for which you work for. Do it without pictures, social media statuses or tweets. Do it for the other person. That’s it. Help and stay safe.